RevOp  /  Post-mortems
What didn’t work

Sixteen things that did not work.

Every course in this category shows you what worked. Each of these is written up the same way: the event, the mechanism underneath it, what it cost, and what replaced it. They are the reason the modules say what they say.

Ten are published in full. Six stay inside the course.

Three are live now and the rest follow every other week. The six that stay carry details that would identify the company they happened at, or turn entirely on an instrument you would need to run on your own numbers, and an instrument is only worth anything pointed at your figures.

The routes 7

16The distributor who opened doors and never sold Publishing soonChannel architecture
13New logos climbing, revenue flat — and the arithmetic nobody ran ReadChannel architecture
01The territory experiment that succeeded at the wrong half of the market Publishing soonTerritory design
11The enterprise motion we blamed on the market In the courseRoute portfolio
10The vertical we entered on somebody else’s product In the courseRoute portfolio
02The channel-conflict attack that was true — and couldn’t be fixed with messaging In the courseMulti-channel harmony
12The self-service portal that kept losing the budget argument In the courseEase of doing business

The people 6

06The rep who hit quota every other month for a year ReadPerformance management · opened on the home page
04Keeping someone a year past the point we knew Publishing soonPerformance management
08Losing good people over base salary while raising their commission ceiling Publishing soonComp & incentives
05The PIP that arrived out of nowhere Publishing soonPerformance management
07The manager who coached deals that were never going to close Publishing soonCoaching & enablement
03Losing a high performer over $15,000 In the courseHiring

The money 3

14The month we missed by a fifth, with a conversion rate that never moved ReadForecasting
15The month-end discount spiral that cost us the number, not just the margin Publishing soonPricing & margin
09The friction we removed that we should have kept In the courseUnit economics

Most of these are only visible in your own numbers.

Every one of them looked like something else while it was happening: a coachable rep, a healthy acquisition number, a tough quarter. The model is free, takes about four minutes, and it is the fastest way to find out which of these you are currently in.

Run the model, free No account. Your numbers stay in the link.